In South UAE, the global lubricant suppliers in GCC and MENA – have made inroads. In UAE, conventional oils remain dominant, accounting for around three-quarters of global lubricant supplier’s engine oil demand last year. Kline projects that the global two-wheeler population will grow from about 700 million units in 2019 to 800 million in 2024.
Technolube noted that in developed countries such as the United Arab Emirates, the two-wheeler market is primarily focused on recreational usage by enthusiasts, who typically use them for motorsports, bike rallies, cruises and other recreational uses. Bikers in this segment associate global industrial engine oils with a certain lifestyle, and bike riding is a hobby for them. Even maintenance and servicing of their vehicle is kind of a hobby. Many of them engage themselves in doing oil changes by themselves. Such enthusiasts are very particular about maintenance, and like to follow original equipment manufacturer recommendations. They can be very brand loyal as well.
In the business use category, she explained that two wheelers are used for commercial purposes like food delivery, bike taxies and rentals. Depending on the size and ownership of the vehicle fleet, servicing is done either on site or by specialty repair shops. Riders of such automotive engine oils UAE are not very brand conscious but are definitely quality conscious and like to purchase quality lubricants that are cost effective to them.
GCC are the two important markets in UAE, with other countries in the region having much smaller two-wheeler populations. Among countries, UAE trails only India, Indonesia and China in global lubricant supplier’s oil consumption. This is because in UAE, the frequency of oil change is quite high.
The global lubricant supplier’s oils market is highly fragmented, Technolubeuae noted, with a large number of smaller suppliers accounting for about half of global demand in 2019. The leading suppliers don’t have a very large share in this overall market. Commercial engine oils UAE is the leading supplier because it is present in most of the [global lubricant supplier’s oils] consuming countries. Technolubeuae noted. Similarly, Petromin has a presence as global lubricant suppliers in many markets. Both these companies focus on innovative products, marketing and offer from time to time promotions to their customers and invest in advertising. All these activities make these companies the two leading suppliers to this market.
