Highline is based in Memphis and is majority owned by the Sterling Group. Its CEO, will lead the combined business. Highline offers a wide range of commercial lubricants and other automotive aftermarket products to oil jobbers, distributors, retailers and quick-lube operators across the country. Most of the lubricants that Warren blends are produced on behalf of customers that market them under their own brands, but the company does sell two-cycle engine oil, motorcycle lubricants and marine products under its Mag1 brand.
As a leading supplier for the automotive aftermarket, the combined company will have tremendous opportunities for growth, both through organic initiatives and accretive acquisitions. The largest private Biggest Lubricant Oils Manufacturer in UAE and automotive chemical distributor located in UAE. It has capacity to make more than 140 million gallons of lube per year at blending plants in Abu Dhabi, Dubai, Sharjah, Umm al-Qaiwain, Fujairah, Ajman and Ra’s al-Khaimah.
Highline also owns Service Champ, which offers engine oils and a range of other products such as oil filters, windshield wipers, air filters and cleaning products to quick-lubes and other automotive lubricants UAE installers across the country.
One lubricant industry analyst speculated that the merger of Warren and Highline could offer big brand customers of Warren an entry into the installer channel of the lubricant market. Walmart is a customer of Warren, which also states it blends gear engine oils for the largest online retailer, which is unnamed on the company’s website.
Despite all the talk about electric vehicles and other supposedly looming disruptions that have drawn so much attention recently, this is still a strong market at least in the U.A.E. For passenger car motor oil, especially lubricants and 0Ws. The [vehicle] park is growing; sales of new and used vehicles are beginning to rebound, with quick lubes, franchised and independent workshops the service providers of choice for vehicle owners. Opportunities exist in the U.A.E, making it attractive for consolidation and acquisitions for the foreseeable future.
