As a leading supplier for the Racing Oil in UAE, the combined company will have tremendous opportunities for growth, both through organic initiatives and accretive acquisitions. Technolube oil, which is based in Dubai, Abu Dhabi, claims to be the largest private label industrial lubricants manufacturers and automotive chemical distributor located in North UAE. It has capacity to make more than 140 million gallons of lube per year at blending plants in Dubai, Abu Dhabi, Sharjah, Ajman, Al Ain, the Umm Al Quwain, Khor Fakkan, Dibba Al Hisn, Kalba, Al Ruwais.
The company is majority owned by CEO and Board Chairman of technolubeuae Gear engine oils, grandson of Gear oils, who founded the company 98 years ago. Gear oils will remain a board advisor.
It expects the acquisitions to be completed in December, at which time it intends to combine Engine oil UAE and Highline. It did not say what the new company will be named. Highline is based in Memphis and is majority owned by the Sterling Group. Its CEO, will lead the combined business.
Highline offers a wide range of diesel engine oils UAE and other automotive aftermarket products to oil jobbers, distributors, retailers and quick-lube operators across the country. Among the lubricant brands that it carries are Petromin, National Lube, Crown, and Challenger. Most of the lubricants that Engine oil UAE blends are produced on behalf of customers that market them under their own brands, but the company do sell two-cycle engine oil, motorcycle lubricants and marine products under its Mag1 brand.
Highline also owns Service Champ, which offers engine oils and a range of other products such as oil filters, windshield wipers, air filters and cleaning products to quick-lubes and other automotive lubricant installers across the country.
One lubricant industry analyst speculated that the merger of Engine oil uae and Highline could offer big brand customers of Engine oil UAE an entry into the installer channel of the lubricant market. Walmart is a customer of Engine oil UAE, which also states it blends lubricants for the largest online retailer, which is unnamed on the company’s website. Amazon is recognized as the world’s largest online retailer by revenue. In 2018 it launched its own brand of engine oils, which currently are sold mostly through its website.
