Petromin Launches ‘Choose Petromin Oil’ – Chance to Win Mega Prizes
Petromin has launched "Choose Petromin Oil - Chance to Win Mega Prizes," the first consumer promotion of its kind for passenger car motor oil in the country. The campaign aims to drive customer engagement, strengthen brand visibility, and connect with audiences in key cities including Jeddah and Makkah.
Powered by Artificial Intelligence (AI), the campaign offers a seamless digital experience. After an oil change, customers can participate through a WhatsApp Bot by getting the photo of Petromin bottles lids, car's number plate uploaded; the information is processed through OCR & AI instantly unlocking rewards. While the Lucky Draw participation is open for all, however, getting the oil changed with Petromin boosts the chances to win Mega Prizes in the Lucky Draw such as Nissan Magnite, iPhones, Samsung Phones, and gift vouchers.
An AI-powered audit app ensures Petromin products are optimally displayed at retail locations. The app detects the number of Petromin products on the shelf, providing real-time insights for mystery shoppers and helping track product visibility and compliance across stores.
The campaign is further amplified through a targeted digital strategy, including geo-focused social media content, influencer collaborations, and engaging online activations to maximize reach and awareness. "Choose Petromin Oil" demonstrates Petromin's commitment to innovative, customer-centric campaigns that combine technology, convenience, and rewards.