Petrolube Powers NEOM’s Trojena with Sustainable PetroBlue® Supply
Petrolube Oil Company proudly announces the signing of a landmark supply agreement with WeBuild, the global construction leader behind Trojena, one of NEOM’s flagship destinations and a cornerstone of Saudi Arabia’s Vision 2030.
Located in the Kingdom’s northwest, Trojena is envisioned as a world-class mountain tourism hub that will redefine global benchmarks for sustainable living and luxury travel. By integrating PetroBlue® into its large-scale infrastructure and construction activities, the project will significantly reduce nitrogen oxide (NOx) emissions, contributing to cleaner air, healthier communities, and more sustainable mobility.
As Saudi Arabia accelerates its transition toward a diversified and sustainable economy, Petrolube is proud to support the Kingdom’s Net Zero by 2060 ambition. PetroBlue® plays a vital role in reducing the environmental footprint of diesel-powered equipment while safeguarding operational excellence.
This partnership with WeBuild reinforces Petrolube’s reputation as the Kingdom’s trusted provider of lubricants, fluids, and sustainable solutions. It highlights our proactive role in advancing national priorities by enabling projects that embody innovation, environmental stewardship, and global leadership.
Petrolube remains committed to powering Saudi Arabia’s megaprojects with high-performance, sustainable solutions. As NEOM and other strategic initiatives unfold, Petrolube will continue to stand as a key partner in driving growth, sustainability, and innovation—helping to shape a cleaner, more prosperous future for generations to come.