Petrolube Announces Successful Launch of National lube in Saudi Arabia
Petrolube is proud to announce the successful launch of its new brand, Nationallube, in the Kingdom of Saudi Arabia. The launch has already achieved remarkable success, with customer commitments exceeding 1,500 drums (280 MT) secured through three major events held across Jeddah, Riyadh, and Dammam.
The introduction of Nationallube marks more than just the addition of a new product to our portfolio. It is a strategic step to capture the emerging and growing value-tier market and to further strengthen Petrolube’s position in the region.
What set this launch apart was its unique event format. Customers experienced:
- A clear product proposition and brand positioning.
- Experiential marketing activities built around the core message: “Nationallube – Value you can count on.”
- The first-ever “live” customer sales session.
- An engaging comedy night to reinforce the brand message in a memorable way.
This innovative approach not only showcased the product but also created an exceptional customer experience, making the launch truly unforgettable.
The achievement reflects the power of teamwork across multiple functions, including Marketing, Sales, Technical, Operations, Procurement, and Finance, whose collaboration ensured a seamless and integrated rollout.
Special recognition goes to:
- Khalid Dulaih, Ameet Sevekar, Mohammad Barayan, Raza Naim, Naeem Farzand, Abdulkhaliq Al Ghamdi, Jason McLeod, and Mohamed Saad – for their pivotal roles in making this launch a success.
- Faiq Mehfooz, who, within just six months of joining Petrolube, demonstrated outstanding leadership by spearheading the launch of Nationallube in the Saudi market.
We extend our heartfelt thanks to all teams and individuals who contributed their hard work, dedication, and belief in what we are building together.